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Social Media and Brand Development Training for Staff at The Continuing Agricultural Education Center (CAEC) Makerere

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The staff of Eight Tech Consults Limited led by Dr. Drake Patrick Mirembe recently conducted a social media and brand development training workshop for the Management and Staff of The Continuing Agricultural Education Center (CAEC), A center under the College of Agriculture and Environmental Sciences (CAES) in Makerere University located in Kabanyalo. The sparked interest in all the participants and the appreciation for what personal branding can do for an individual as well as the institutions they serve.

Dr. Mirembe DRAKE emphasized the need for personal branding which in turn translates into institutional branding since we are the flag bearers of the institutions we serve in the communities where we live. The training tackled a number of social media applications like Twitter, Facebook, LinkedIn and Instagram among others. The training concentrated on the appropriateness of each application and purpose it serves best for both individual and institutional use. Dr. Mirembe together with his team that comprised of Mr. Robert Tumusiime (Bob) and Mr. Joseph Lwevuze helped participants get these apps installed on their smart phones and took them through how to use and manage the different App settings and configurations like privacy among others.

By the end of the workshop, there was a smile on the faces of the participants and an appreciation of the new learned skills and how much enthusiasm they had for it to better themselves and contribute to the brand visibility of CAEC.

The Director CAEC Dr. Bernard Obaa thanked the trainers for a training well delivered and assures his staff that many more such interesting Training were on the way. All participants made their first tweet during the workshop and the feedback is great. We at Eight Tech thank the management of CAEC for embracing technology and specifically Social Media as a tool to promote their services and Brand as a center under Makerere University.



Robert Tumusiime (Bob) is the tech manager at 8tech and a freelance web and graphic designer. Billing himself as a web craftsman, he takes great pride in his work, giving time and attention to the details and nuance of what he builds.

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